St Patrick’s Day with The Tilted Kilt

St Patrick’s Day is right around the corner – in proper fashion we love to be able to support the holiday with visuals from Patrick Darby Photography. We recently worked with the team from The Tilted Kilt to capture these beauties. Thanks TK for an amazing time on set and cheers!

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Packaging for Pacific Seafood Co.

A large part of Patrick Darby Photography not only entails food, lifestyle and architecture work for the hospitality industry but packaging also makes up a large part of the studio business. We recently connected with the Pacific Seafood Co. team out of Oregon. Pacific Seafood is one of the largest seafood companies in North America. The company launched in 1941 as a small, fresh seafood retail operation and continues to be family-owned with over 2500 employees. These recent packaging shots were captured for their Premium line. Thank you to the Pacific team for a great shoot!

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PF Chang’s Global Photography and Menu Design

We’ve been working with the folks over at PF Chang’s for years and specifically with their global division.  Global operates in 21 countries with over 70 locations. It’s been wonderful and a creative pleasure to push the boundaries when creating new and diverse content for each international market – here’s a few recent menus. Looking forward to another great year working with this terrific team.

 

2017 PFC Global Menu 2017

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Arizona Biltmore Spa and Resort

We recently captured a beautiful series of architectural interiors and exteriors for the AZ Biltmore Hotel in conjunction with a food shoot. Here’s a snapshot of some of the gorgeous property imagery with the food photography to follow. Thank you to everyone on property for their hospitality, there is nothing quite like working on site with hotel professionals.

 

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Herdez Brand Traditions: Recipe Guides

Our friends at Riester Advertising tapped us to help execute recipe builds for the Herdez Brand Traditions. The recipe guides can be found online. Great day with the agency and food stylists who helped make this project come together!

 

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Herdez

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Mellow Mushroom Cinemagraphs, Food and Lifestyle Photography

We recently completed a multi-day shoot with Mellow Mushroom – this was our first project with the Atlanta based team that flew out to Phoenix to shoot: 1 day on location shooting lifestyle photography followed by 2 days in studio shooting food stills and cinemagraphs.  It’s always great to be working with new clients that reach out to us from across the country! Stay tuned for more tearsheets, we’re just starting to see the project files going live.  Looking forward to the next round of shooting – thank you to the Mellow Mushroom team, cheers!

 

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Mille Gradi & Grimaldi’s Pizzeria

Grimaldi’s Pizzeria is an American pizzeria chain from the New York City area with several restaurants throughout the United States – locations in Alabama, Arizona,California, Colorado, Florida, Idaho, Kansas, Louisiana, Michigan, Nevada,South Carolina, Tennessee, Texas, and Virginia. Over the years we’ve had a great partnership with the brand with capturing a variety of their food photography, video content needs and now the launch of their signature wine: Mille Gradi. Thanks to the Grimaldi’s team for their continued partnership and the opportunity to collaborate on this great wine.  

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Case Study: Bar Louie

Bar Louie is a great client case study for us – we’ve partner with many concepts and hospitality groups over the years and our projects with the BL team have always been awesome. We’ve had a great working relationship that includes shooting a variety of both their still photography and motion needs: from their entire menu, to on-going LTO food menu items, cinemagraphs, lifestyle and architecture. The BL work is featured in a variety of advertising spaces to include web, social and outdoor. We couldn’t ask for much more in a client with tapping us so much in collaborating with the Louie rock and roll vibe. Check out this cross section of work (and their revamped website!). If you haven’t been to a Bar Louie, make sure to… they have close to 100 locations across the nation and make some pretty sweat cocktails and food.

Thanks so much to the BL team, EAT. DRINK. BE HAPPY and cheers!

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5 New: Summer 2016 website http://www.barlouie.com.

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Cinemagraphs for all things digital.

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Fresh: Stop-Motion Moves

Video + stop-motion concepts… Enjoy!

Patrick Darby Shoots: Pieology Website

Back in July we wrote about our first project with Pieology in Orange Country that included a multi-day shoot capturing food, architecture and lifestyle. Much of that work is now found on their newly launched site http://pieology.com  We’re looking forward to our upcoming shoot this month, great creative in the works! Stay tuned and big thanks to the Pieology team – make sure to check out their pizza!

 

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Cinemagraphs are Living Images

CINEMAGRAPHS – by comparison to still images, cinemagraphs are a much more effective way to draw attention and get a message across quickly and creatively – and after all – isn’t that what today’s advertising and marketing communities are after?

The cinemagraph medium can provide the visual impact and beauty of a still paired with the energy of a motion component. This content can act as a subtle discovery or as the the main subject of the image. Either way, in regards to getting a message across for advertising, it’s an instant read delivered through a compelling visual. See what we have been up to…

Happy Holidays and Season Eatings

We all made it through Thanksgiving (phew)! With just a few short weeks left in 2015 – Happy Holidays and Season Eatings from Patrick Darby Photography. Enjoy this PDP holiday video we produced, shot and edited in-house.

 

 

 

Product and Food Photography for Packaging

With being a dedicated commercial food and motion studio not only do we shoot food for hospitality groups and ad agencies, we work with many corporate clients direct for their private label packaging needs. The Megaware Pro packaging shoot included a multi-day production in studio to capture 15+ shots of styled food and food prep items as well as individual product shots. All images were used for front, side and back packaging placement. A big thank you to the client and food stylists for a project well done.

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The Westin Food and Beverage Shoot

We love all things food and craft cocktails so this was indeed a special shoot for us when working with The Westin. The cocktails and dinner items all incorporated locally sourced AZ organic ingredients. What better way to celebrate food and drink then with beautiful photography and supporting our local Arizona businesses. Thanks to the entire Westin team for your hospitality, Cheers.

 

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Z’Tejas Fall Fest Menu Photography

Award-winning margaritas, fresh, flavorful, and innovative dishes… that’s what you can expect from Z’Tejas Southwestern Grill. We took our the photo shoot with the Z team on the road or this upcoming Fall Fest menu promotional shoot. Loved the new menu items, imagery produced and the group of designers and culinary we worked with. We’re looking forward to the next shoot and tasting sessions!

 

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Circle K shoots with Patrick Darby Photography

Over the years we have worked with the team at Circle K highlighting all their grab n go snacks and food that appear on billboards, outdoor signage to in-store point of sale posters. Here’s a snippet of that work and imagery that can be seen throughout 10,000+ locations. Cheers to that!

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Tilted Kilt Big Arse 2.0H MY! Burger Bowl Challenge 2015

Summer 2014 Patrick Darby Photography partnered on the first annual Tilted Kilt Big Arse Burger Bowl Challenge that included lifestyle, menu and promotional food photography. We’re thrilled to continue on with the 2.0H MY! 2015 Challenge! Check out the mouth watering photography and get your kilts down to TK stat!

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Patrick Darby Photography – A Unique and Powerful Brand Solution

Having fostered and developed partnerships with dozens of national restaurant brands throughout the years, we wanted to assemble a retrospective of imagery samples from some of these projects and take the opportunity to publish the words from one of our closest partners (RUI) describing their experiences with Patrick Darby Photography.

Patrick and his team are dedicated to nothing less than the highest quality collateral deliverable… 

-Niall Bloom, Creative Project Director of RUI

 

In a nutshell, we’re not photographers… we’re creative brand partners and solution providers for the hospitality industry. We produce visual content that is designed to strengthen and support these brands and better the aesthetic experience they present to their prospective clientele. We strive to provide an unprecedented and unique blend of creative capability, efficiency and overall superior partnership experience that results in long term and prosperous relationships.

Read more about what Niall Bloom has to say about PDP and feel free reach out with any inquiries or to discuss a future creative partnership.

– Patrick Darby / Principal, Director of Photography

 

…We have had the privilege of working with Patrick Darby/Tonic photography on multiple branding projects over the last 2 years. Restaurant’s Unlimited is a growing company with 48 restaurants nationally with more than 20 distinct brands. One of the unique challenges of our organization is our great variety of concepts, restaurant design and menu content. Patrick and his team have been instrumental in defining, highlighting and communicating the distinct nature of some of the most important brands in our organization. They’ve done this by leveraging several of their key strengths:

Talent & Creativity: Tonic is able to deliver the highest quality photography representing unique brand voices while adding their signature look and feel. Patrick & his team are able to troubleshoot and problem solve in real time while always maintaining their high quality standards.

Commitment & Work ethic: RUI has worked with multiple photography teams. The focus, consistency and work ethic of Patrick and his team is unmatched.

Efficiency: Patrick’s team is small but mighty. Each of the individual team members are able to wear multiple hats and support projects with everything from planning & organizing, load in/load out, set up, lighting, food styling, assistant photography and everything in between.

Flexibility: The Tonic team is able to make adjustments on the fly to suit changing conditions: Late breaking marketing promotions, physical constraints, shot list adjustments and all the other things that can come up during an all-day photo shoot. 

Staff, Management and ongoing support: The team are committed to ensuring the best outcome for everyone by leveraging open & honest communication and feedback. Tonic team have not only supported our organization’s intent but have helped us further define, refine and capitalize on our brand identities” 

 

Snapshot of our work with RUI and other national to global hospitality brands:

 

 

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Fresh new photography for Freshly.com

A couple of months ago PDP and Freshly.com began collaborating on the production of some great new visual assets to support the fresh and innovative brand. Like the name suggests, Freshly.com is all about great fresh quality food that’s all packaged up in powerful customizable concept that delivers turnkey meals right to your door.

Freshly.com understands the power of great imagery and the need to put forth strong creative representation that describes the freshness and quality of the unique product they offer.

PDP is proud to be a creative partner with Freshly.com and to have set forth a program of regular production on a monthly basis as new menu items are created.

See below for some recent work.

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BLT Marketing

Grilled BBQ Chicken & Brussels Sprouts V2

Lemon Garlic Salmon and Roasted Red Peppers

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Turkey Meatballs and Zucch Pasta 2

Tuscan White Bean Soup Alt 2

 

 

 

Pieology, the art and science of great custom Pizza – fast.

We recently had the pleasure of working with an awesome fast casual brand based out of Rancho Santa Margarita called Pieology. The unique brand is exploding and cropping up all over the country and after spending a day shooting in one of the newer 2.0 design locations, I understand why.

Pieology’s got it down. They’ve got an efficient streamlined production process, awesome welcoming service and a fantastic product that’s entirely customizable to the guests’ taste.

Marketing reached out to PDP recently and brought us up to Central California to produce a cross section of work that ranged from architectural to an editorial account of the process, energy, and experience of the brand. What we witnessed was an awesome energy fueled by the great customizable product. One guest, one pizza unique to that person and unlike any other.

We’re excited to be a part of the energy of Pieology and are looking forward to many more great projects in the future.

Thanks for partnering with us Pieology!

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Patrick Darby Photography shoots food and architecture with the Original ChopShop Co.

Early 2014 we partnered with the Original ChopShop Co. for a fantastic food shoot which entailed capturing an array of their fresh menu items from salads, sandwiches and drinks. This February we were called back to help tell more of their brand story with a large architecture project for this growing brand. We just love these client projects, no pun intended… we enjoy sinking our teeth into the ChopShop brand. It’s that opportunity to shoot and share the entire brand experience from food, architecture, busy customer environments and merchandise.  This 3 day architecture shoot consisted of early morning to dusk productions. All three locations had their own uniqueness and vibe to them while still maintaining consistent service and great quality to their busy locations. We’re looking forward to shooting more locations as the Original ChopShop Co. continues to grow. Big thanks to the ChopShop and their management, see you soon!

 

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Patrick Darby Photography shoots with Kincaid’s Restaurant

Kincaid’s Restaurant is a classic American grill, traditional American cuisine with a surf ‘n’ turf focus served in a sophisticated bistro setting. Our 2 day shoot was filled with amazing cuts of meats, seafood plates and towers, brunch items and fine spirits, wine and liquor that had us all absolutely mesmerized. It was a pleasure shooting at the Phoenix location, 1 of 7 stores across the country. Enjoy the savory shots and thank you to the Kincaid’s team and staff for their wonderful hospitality.

 

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Aj’s Fine Foods

Aj’s Fine Food is one of those clients that has been with us for almost 15 years. Creating and seeing these seasonal campaigns will always bring a smile to our faces. Enjoy the recent series below from 2014 and here’s to many more years of fun and beautiful food and product photography projects with the Aj’s team.

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Private Label Food Photography from Photographer Patrick Darby

Through the better part of 2013-2014 I had the pleasure of working on a private label project for WinCo Foods and their Design Firm. The project included a full range of private label food packaging photography from cereals to tacos and presented a wonderful opportunity for me and my team to work with some great creative and fun people. The approach was clean and consistent and ultimately yielded what we think are a great series of images that show off the brand. We’re looking forward to more of these projects in 2015.

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Ten Days, Nine Restaurants

It’s been a very active summer for the studio with lots of travel and exciting new opportunities. That said, perhaps the most noteworthy of these opportunities was our time with Restaurants Unlimited (RUI) in Seattle and Portland. In Seattle, we shot architecture, lifestyle, and food for Palomino, Palisade, Cutters, Stanford’s, Scott’s and Stanley’s and in Portland, we produced the same for Henry’s, Portland City Grill and RUI’s newest restaurant, Prime Rib and Chocolate Cake. It goes without saying, it was a substantial undertaking to create such a large amount of content across a wide range of subject matter and over a compressed period of time. The experience allowed my team and me to fully immerse ourselves in the RUI culture and work with some great and talented chefs, creative directors, and management staff. This project stands out as one that is particularly well suited for Patrick Darby Photography as we have the expertise and resources to tackle this type of project in both its scale and diversity. I’m very proud of my team and what we were able to accomplish and appreciative of RUI for allowing us to partner with them on this great project. Seattle and Portland are such wonderful culturally rich cities and we’ll always look back on our time there with fond memories. Kincaid’s in Phoenix is our next undertaking scheduled with RUI and we’ll let you know about that one shortly after it occurs. We’re looking forward to it!

Cheers

Patrick Darby

Patrick Darby Photography

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Tilted Kilt’s Big Arse Burger Challenge shoots with Patrick Darby

This August the Tilted Kilt launched its BIG ARSE Burger Bowl Challenge. The TK team has been a long time friend and client of ours and we were happy to partner on the various food, drink and lifestyle photo needs specific to this new promotional launch. Check out the shots AND make sure to take the challenge: http://tkburgerbowl.com


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Patrick Darby Photography shoots Lo-Lo’s Chicken & Waffles

We were really excited to get the call this Spring to work with Lo-Lo’s Chicken & Waffles. Not familiar with Lo-Lo’s, now’s your chance to catch-up. The concept has a long and rich history here in Phoenix which started with Mrs White’s Golden Rule Cafe in the 1960’s. Mrs White’s (now in her 90’s) can still be found in her single downtown Phoenix iconic location from time to time, but has left the heavy lifting to her grandson Larry White from which has developed Lo-Lo’s and what has now become a soul food revolution here in Phoenix. With Lo’Lo’s being only a few locations deep in Arizona, they have just announced national franchise opportunities. Our muli-day photography shoot included capturing their entire menu, exterior architecturals and company portraits – all in preparation for a new menu design, website launch and announcement to being national franchising.

All the images look just as rich and delish as the food – wishing the best of luck to the Lo-Lo’s crew and thank you!

 

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The Cover and Features for DRAFT Magazine July / Aug 2014

Post July 4th holiday – what better kind of celebration than having these great shots published in DRAFT Mag’s July / Aug issue to include hitting the cover and a handful of features. We really enjoy this shoot as we went high and let the fruit fly for these splash shots. Looking forward to our next shoot with the DRAFT Mag team – thank you!

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Patrick Darby shoots Harvest Snaps at tonic photo studios

This May we received a call from our friends at Catapult to work with one of their long time design and packaging clients, Harvest Snaps. The two day shoot included a shot list of six flavors with styled individual and group shots for their Snapea Crisps and Lentil Snaps. The goal with the styling was to really promote their story of flavor, natural and simple ingredients. We had a great two days on set with the Catapult and Harvest team and are looking forward to future projects with this fun group and brand.

 

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A little Rock n Roll with Bar Louie and Patrick Darby Photography

Our friends at Bar Louie called us in March to help kickoff their “Limited + Additions” menu items. The project kept us in Arizona but took us out of our Tempe studio and inside one of their 80+ unit stores. The approach to the photography was in your face, with a little edge to them.

Check out the work and their site: http://www.barlouieamerica.com

 

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DRAFT Magazine works with Patrick Darby Photography

Draft Magazine | Life on tap. America’s favorite beer magazine about beer and beer culture recently joined us in studio for a day of food and craft beer creativity.  This was our first shoot with their team and we’re thrilled with the shots and pages. Looking forward to future projects with this group, thank you to DRAFT!

Draft Magazine photographer Patrick Darby

 

DRAFT SPREAD

 

DRAFT magazine & photographer Patrick Darby

LA VICTORIA®

Early this year we had the great pleasure of working with the team at Riester Advertising to put together this creative campaign for La Victoria and its parent company MegaMex Foods. The shoot entailed sourcing large amounts of various ingredients and plants from local farmers direct, farmers markets and speciality retailers to have the best of the best. We couldn’t be happier about the final tear sheets. We’re looking forward to part 2 of this shoot, look for that in the coming months!

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Pei Wei goes small and large with Patrick Darby

I’ve worked with the Pei Wei team for many years now. Recently they updated their logo, website landing page and added a new concept of “small” and “large” sizes to their menu offerings. Many new things happening over there and as always, I’m excited to be a part of it!
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Thanks for keeping up to date with us.

Food photography for packaging

Photography for packaging is a speciality I’ve enjoyed shooting throughout the years. It allows me to get to know the entire brand line in addition to the many marketing and creative teams that work so hard to get these items onto the shelves. Working with the Isagenix team has always been fun and rewarding. I’m looking forward working with the Isa team this next year as they continue to roll out new products.

 

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East Coast Love From Recent PF Changs Tears

I recently partnered with a great group called Wonderful Machine, a marketing engine for commercial photographers based out of PA. With that being said, I love seeing our work published online and outdoor via the client but it’s always great to see the work published and directed to our peers and the industry. Thanks to WM for the recent mention and photo love from our recent work with PF Changs.

Check out all the tears here

Patrick Darby PFC Pumpkin wonton

 

PDP experiences “fresh craft cuisine” with Original ChopShop Co.

I recently had the pleasure of working with Scottsdale based Original ChopShop Co. at tonic photo studios to produce a compelling set of brand supporting images. The Original ChopShop Co. has a fantastic fast casual approach to dining that combines super fresh ingredients with wonderful tasty flavors.

I was tasked with the challenge of creating a style and visual approach that was congruent with the Original ChopShop Co.’s brand. We used warm wood surfaces and carefully chosen props to carry through this look and spent the day working with some really talented Chef’s and fantastic food stylist Ellen Straine. We had a blast with a studio full of fresh innovative food and look forward to a great partnership with the Original ChopShop Co. down the road.

Enjoy the images below and visit Original ChopShop Co. for some awesome eats.

Moroccan Turkey 1

Kale Ceasar 1

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Patrick Darby Photography – The Story of…

Tonic Photo Studios was founded in the early nineties and grew to become one of the Southwest’s largest and most diverse commercial photography providers. Tonic’s positioning has been somewhat unique with its desire to offer high levels of creativity, diversity, and physical resources in one cohesive brand solution. Recently Patrick Darby Photography was launched as tonic’s first premium sub-brand who’s focus is entirely on food photography. So while the brand is technically new, its been years in the making.

With a desire to share the experience visually, I have assembled a post to present some imagery of our great space near downtown Tempe to provide a sense of the physical environment and energy within. PDP and tonic have a wonderful open but yet cozy feel that envelops its guest’s with a welcoming mood conducive to the creative process. The physical space is close to 7000 square feet and contains a spacious and modern kitchen, a client lounge, and huge prop area.

We’ve got a great support staff and are equally set up to shoot both in studio or on location.

We love what we do and are always striving to provide our clients with highly creative, contemporary and compelling images.

Enjoy the images of the space and representations of activity within and please do not hesitate to contact us with any questions or to schedule a portfolio review.

Patrick Darby

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