Monthly Archive for December, 2013

PDP experiences “fresh craft cuisine” with Original ChopShop Co.

I recently had the pleasure of working with Scottsdale based Original ChopShop Co. at tonic photo studios to produce a compelling set of brand supporting images. The Original ChopShop Co. has a fantastic fast casual approach to dining that combines super fresh ingredients with wonderful tasty flavors.

I was tasked with the challenge of creating a style and visual approach that was congruent with the Original ChopShop Co.’s brand. We used warm wood surfaces and carefully chosen props to carry through this look and spent the day working with some really talented Chef’s and fantastic food stylist Ellen Straine. We had a blast with a studio full of fresh innovative food and look forward to a great partnership with the Original ChopShop Co. down the road.

Enjoy the images below and visit Original ChopShop Co. for some awesome eats.

Moroccan Turkey 1

Kale Ceasar 1

Grilled Tri Tip 1

Beet Salad 2