Archive for the 'Franchise' Category

On Location Lifestyle with RA Sushi

We’ve been creative partners with RA Sushi for some time now. We began our relationship with RA in the early 2000’s and have never stopped. Our food, lifestyle photography, and motion work can be found in traditional print, social, and digital advertising. Here’s a recent lifestyle project Patrick Darby shot in Scottsdale this Spring. Thanks to the RA team and our crew for a great shoot!

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St Patrick’s Day with The Tilted Kilt

St Patrick’s Day is right around the corner – in proper fashion we love to be able to support the holiday with visuals from Patrick Darby Photography. We recently worked with the team from The Tilted Kilt to capture these beauties. Thanks TK for an amazing time on set and cheers!

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PF Chang’s Global Photography and Menu Design

We’ve been working with the folks over at PF Chang’s for years and specifically with their global division.  Global operates in 21 countries with over 70 locations. It’s been wonderful and a creative pleasure to push the boundaries when creating new and diverse content for each international market – here’s a few recent menus. Looking forward to another great year working with this terrific team.

 

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Mille Gradi & Grimaldi’s Pizzeria

Grimaldi’s Pizzeria is an American pizzeria chain from the New York City area with several restaurants throughout the United States – locations in Alabama, Arizona,California, Colorado, Florida, Idaho, Kansas, Louisiana, Michigan, Nevada,South Carolina, Tennessee, Texas, and Virginia. Over the years we’ve had a great partnership with the brand with capturing a variety of their food photography, video content needs and now the launch of their signature wine: Mille Gradi. Thanks to the Grimaldi’s team for their continued partnership and the opportunity to collaborate on this great wine.  

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Case Study: Bar Louie

Bar Louie is a great client case study for us – we’ve partner with many concepts and hospitality groups over the years and our projects with the BL team have always been awesome. We’ve had a great working relationship that includes shooting a variety of both their still photography and motion needs: from their entire menu, to on-going LTO food menu items, cinemagraphs, lifestyle and architecture. The BL work is featured in a variety of advertising spaces to include web, social and outdoor. We couldn’t ask for much more in a client with tapping us so much in collaborating with the Louie rock and roll vibe. Check out this cross section of work (and their revamped website!). If you haven’t been to a Bar Louie, make sure to… they have close to 100 locations across the nation and make some pretty sweat cocktails and food.

Thanks so much to the BL team, EAT. DRINK. BE HAPPY and cheers!

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Cinemagraphs for all things digital.

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Patrick Darby Shoots: Pieology Website

Back in July we wrote about our first project with Pieology in Orange Country that included a multi-day shoot capturing food, architecture and lifestyle. Much of that work is now found on their newly launched site http://pieology.com  We’re looking forward to our upcoming shoot this month, great creative in the works! Stay tuned and big thanks to the Pieology team – make sure to check out their pizza!

 

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Z’Tejas Fall Fest Menu Photography

Award-winning margaritas, fresh, flavorful, and innovative dishes… that’s what you can expect from Z’Tejas Southwestern Grill. We took our the photo shoot with the Z team on the road or this upcoming Fall Fest menu promotional shoot. Loved the new menu items, imagery produced and the group of designers and culinary we worked with. We’re looking forward to the next shoot and tasting sessions!

 

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Circle K shoots with Patrick Darby Photography

Over the years we have worked with the team at Circle K highlighting all their grab n go snacks and food that appear on billboards, outdoor signage to in-store point of sale posters. Here’s a snippet of that work and imagery that can be seen throughout 10,000+ locations. Cheers to that!

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Tilted Kilt Big Arse 2.0H MY! Burger Bowl Challenge 2015

Summer 2014 Patrick Darby Photography partnered on the first annual Tilted Kilt Big Arse Burger Bowl Challenge that included lifestyle, menu and promotional food photography. We’re thrilled to continue on with the 2.0H MY! 2015 Challenge! Check out the mouth watering photography and get your kilts down to TK stat!

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Patrick Darby Photography – A Unique and Powerful Brand Solution

Having fostered and developed partnerships with dozens of national restaurant brands throughout the years, we wanted to assemble a retrospective of imagery samples from some of these projects and take the opportunity to publish the words from one of our closest partners (RUI) describing their experiences with Patrick Darby Photography.

Patrick and his team are dedicated to nothing less than the highest quality collateral deliverable… 

-Niall Bloom, Creative Project Director of RUI

 

In a nutshell, we’re not photographers… we’re creative brand partners and solution providers for the hospitality industry. We produce visual content that is designed to strengthen and support these brands and better the aesthetic experience they present to their prospective clientele. We strive to provide an unprecedented and unique blend of creative capability, efficiency and overall superior partnership experience that results in long term and prosperous relationships.

Read more about what Niall Bloom has to say about PDP and feel free reach out with any inquiries or to discuss a future creative partnership.

– Patrick Darby / Principal, Director of Photography

 

…We have had the privilege of working with Patrick Darby/Tonic photography on multiple branding projects over the last 2 years. Restaurant’s Unlimited is a growing company with 48 restaurants nationally with more than 20 distinct brands. One of the unique challenges of our organization is our great variety of concepts, restaurant design and menu content. Patrick and his team have been instrumental in defining, highlighting and communicating the distinct nature of some of the most important brands in our organization. They’ve done this by leveraging several of their key strengths:

Talent & Creativity: Tonic is able to deliver the highest quality photography representing unique brand voices while adding their signature look and feel. Patrick & his team are able to troubleshoot and problem solve in real time while always maintaining their high quality standards.

Commitment & Work ethic: RUI has worked with multiple photography teams. The focus, consistency and work ethic of Patrick and his team is unmatched.

Efficiency: Patrick’s team is small but mighty. Each of the individual team members are able to wear multiple hats and support projects with everything from planning & organizing, load in/load out, set up, lighting, food styling, assistant photography and everything in between.

Flexibility: The Tonic team is able to make adjustments on the fly to suit changing conditions: Late breaking marketing promotions, physical constraints, shot list adjustments and all the other things that can come up during an all-day photo shoot. 

Staff, Management and ongoing support: The team are committed to ensuring the best outcome for everyone by leveraging open & honest communication and feedback. Tonic team have not only supported our organization’s intent but have helped us further define, refine and capitalize on our brand identities” 

 

Snapshot of our work with RUI and other national to global hospitality brands:

 

 

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