Archive for the 'Local Fresh Food' Category

Patrick Darby Photography shoots food and architecture with the Original ChopShop Co.

Early 2014 we partnered with the Original ChopShop Co. for a fantastic food shoot which entailed capturing an array of their fresh menu items from salads, sandwiches and drinks. This February we were called back to help tell more of their brand story with a large architecture project for this growing brand. We just love these client projects, no pun intended… we enjoy sinking our teeth into the ChopShop brand. It’s that opportunity to shoot and share the entire brand experience from food, architecture, busy customer environments and merchandise.  This 3 day architecture shoot consisted of early morning to dusk productions. All three locations had their own uniqueness and vibe to them while still maintaining consistent service and great quality to their busy locations. We’re looking forward to shooting more locations as the Original ChopShop Co. continues to grow. Big thanks to the ChopShop and their management, see you soon!


PDP Chandler Dusk Exterior

Chandler Interior 1

Chandler Interior 4

Chandler Interior 2

Chandler Detail 1

Chandler Busy 1Chandler Detail 2Chandler Detail 6Chandler Detail 12Chandler Detail 7Chandler Detail 8Chandler Detail 9Chandler Exterior BarChandler Interior 3


Scottsdale Exterior Dawn

Scottsdale Making JuiceScottsdale Seating 2Scottsdale Seating 1Scottsdale Interior 1Scottsdale Interior 2Scottsdale Interior 3


Tempe Exterior Dawn V2

Tempe Exterior Patio EveningTempe Busy InteriorTempe Fireplace 1Tempe Exterior DayTempe Detail 1Tempe Detail 3

PDP experiences “fresh craft cuisine” with Original ChopShop Co.

I recently had the pleasure of working with Scottsdale based Original ChopShop Co. at tonic photo studios to produce a compelling set of brand supporting images. The Original ChopShop Co. has a fantastic fast casual approach to dining that combines super fresh ingredients with wonderful tasty flavors.

I was tasked with the challenge of creating a style and visual approach that was congruent with the Original ChopShop Co.’s brand. We used warm wood surfaces and carefully chosen props to carry through this look and spent the day working with some really talented Chef’s and fantastic food stylist Ellen Straine. We had a blast with a studio full of fresh innovative food and look forward to a great partnership with the Original ChopShop Co. down the road.

Enjoy the images below and visit Original ChopShop Co. for some awesome eats.

Moroccan Turkey 1

Kale Ceasar 1

Grilled Tri Tip 1

Beet Salad 2