Tag Archive for 'FSR'

Patrick Darby Photography – A Unique and Powerful Brand Solution

Having fostered and developed partnerships with dozens of national restaurant brands throughout the years, we wanted to assemble a retrospective of imagery samples from some of these projects and take the opportunity to publish the words from one of our closest partners (RUI) describing their experiences with Patrick Darby Photography.

Patrick and his team are dedicated to nothing less than the highest quality collateral deliverable… 

-Niall Bloom, Creative Project Director of RUI

 

In a nutshell, we’re not photographers… we’re creative brand partners and solution providers for the hospitality industry. We produce visual content that is designed to strengthen and support these brands and better the aesthetic experience they present to their prospective clientele. We strive to provide an unprecedented and unique blend of creative capability, efficiency and overall superior partnership experience that results in long term and prosperous relationships.

Read more about what Niall Bloom has to say about PDP and feel free reach out with any inquiries or to discuss a future creative partnership.

– Patrick Darby / Principal, Director of Photography

 

…We have had the privilege of working with Patrick Darby/Tonic photography on multiple branding projects over the last 2 years. Restaurant’s Unlimited is a growing company with 48 restaurants nationally with more than 20 distinct brands. One of the unique challenges of our organization is our great variety of concepts, restaurant design and menu content. Patrick and his team have been instrumental in defining, highlighting and communicating the distinct nature of some of the most important brands in our organization. They’ve done this by leveraging several of their key strengths:

Talent & Creativity: Tonic is able to deliver the highest quality photography representing unique brand voices while adding their signature look and feel. Patrick & his team are able to troubleshoot and problem solve in real time while always maintaining their high quality standards.

Commitment & Work ethic: RUI has worked with multiple photography teams. The focus, consistency and work ethic of Patrick and his team is unmatched.

Efficiency: Patrick’s team is small but mighty. Each of the individual team members are able to wear multiple hats and support projects with everything from planning & organizing, load in/load out, set up, lighting, food styling, assistant photography and everything in between.

Flexibility: The Tonic team is able to make adjustments on the fly to suit changing conditions: Late breaking marketing promotions, physical constraints, shot list adjustments and all the other things that can come up during an all-day photo shoot. 

Staff, Management and ongoing support: The team are committed to ensuring the best outcome for everyone by leveraging open & honest communication and feedback. Tonic team have not only supported our organization’s intent but have helped us further define, refine and capitalize on our brand identities” 

 

Snapshot of our work with RUI and other national to global hospitality brands:

 

 

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Pieology, the art and science of great custom Pizza – fast.

We recently had the pleasure of working with an awesome fast casual brand based out of Rancho Santa Margarita called Pieology. The unique brand is exploding and cropping up all over the country and after spending a day shooting in one of the newer 2.0 design locations, I understand why.

Pieology’s got it down. They’ve got an efficient streamlined production process, awesome welcoming service and a fantastic product that’s entirely customizable to the guests’ taste.

Marketing reached out to PDP recently and brought us up to Central California to produce a cross section of work that ranged from architectural to an editorial account of the process, energy, and experience of the brand. What we witnessed was an awesome energy fueled by the great customizable product. One guest, one pizza unique to that person and unlike any other.

We’re excited to be a part of the energy of Pieology and are looking forward to many more great projects in the future.

Thanks for partnering with us Pieology!

Exterior Hanging Sign

 

Overall Interior 2

Quote Wall 1

Oven 5

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Food