Tag Archive for 'RUI'

Patrick Darby Photography – A Unique and Powerful Brand Solution

Having fostered and developed partnerships with dozens of national restaurant brands throughout the years, we wanted to assemble a retrospective of imagery samples from some of these projects and take the opportunity to publish the words from one of our closest partners (RUI) describing their experiences with Patrick Darby Photography.

Patrick and his team are dedicated to nothing less than the highest quality collateral deliverable… 

-Niall Bloom, Creative Project Director of RUI

 

In a nutshell, we’re not photographers… we’re creative brand partners and solution providers for the hospitality industry. We produce visual content that is designed to strengthen and support these brands and better the aesthetic experience they present to their prospective clientele. We strive to provide an unprecedented and unique blend of creative capability, efficiency and overall superior partnership experience that results in long term and prosperous relationships.

Read more about what Niall Bloom has to say about PDP and feel free reach out with any inquiries or to discuss a future creative partnership.

– Patrick Darby / Principal, Director of Photography

 

…We have had the privilege of working with Patrick Darby/Tonic photography on multiple branding projects over the last 2 years. Restaurant’s Unlimited is a growing company with 48 restaurants nationally with more than 20 distinct brands. One of the unique challenges of our organization is our great variety of concepts, restaurant design and menu content. Patrick and his team have been instrumental in defining, highlighting and communicating the distinct nature of some of the most important brands in our organization. They’ve done this by leveraging several of their key strengths:

Talent & Creativity: Tonic is able to deliver the highest quality photography representing unique brand voices while adding their signature look and feel. Patrick & his team are able to troubleshoot and problem solve in real time while always maintaining their high quality standards.

Commitment & Work ethic: RUI has worked with multiple photography teams. The focus, consistency and work ethic of Patrick and his team is unmatched.

Efficiency: Patrick’s team is small but mighty. Each of the individual team members are able to wear multiple hats and support projects with everything from planning & organizing, load in/load out, set up, lighting, food styling, assistant photography and everything in between.

Flexibility: The Tonic team is able to make adjustments on the fly to suit changing conditions: Late breaking marketing promotions, physical constraints, shot list adjustments and all the other things that can come up during an all-day photo shoot. 

Staff, Management and ongoing support: The team are committed to ensuring the best outcome for everyone by leveraging open & honest communication and feedback. Tonic team have not only supported our organization’s intent but have helped us further define, refine and capitalize on our brand identities” 

 

Snapshot of our work with RUI and other national to global hospitality brands:

 

 

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Ten Days, Nine Restaurants

It’s been a very active summer for the studio with lots of travel and exciting new opportunities. That said, perhaps the most noteworthy of these opportunities was our time with Restaurants Unlimited (RUI) in Seattle and Portland. In Seattle, we shot architecture, lifestyle, and food for Palomino, Palisade, Cutters, Stanford’s, Scott’s and Stanley’s and in Portland, we produced the same for Henry’s, Portland City Grill and RUI’s newest restaurant, Prime Rib and Chocolate Cake. It goes without saying, it was a substantial undertaking to create such a large amount of content across a wide range of subject matter and over a compressed period of time. The experience allowed my team and me to fully immerse ourselves in the RUI culture and work with some great and talented chefs, creative directors, and management staff. This project stands out as one that is particularly well suited for Patrick Darby Photography as we have the expertise and resources to tackle this type of project in both its scale and diversity. I’m very proud of my team and what we were able to accomplish and appreciative of RUI for allowing us to partner with them on this great project. Seattle and Portland are such wonderful culturally rich cities and we’ll always look back on our time there with fond memories. Kincaid’s in Phoenix is our next undertaking scheduled with RUI and we’ll let you know about that one shortly after it occurs. We’re looking forward to it!

Cheers

Patrick Darby

Patrick Darby Photography

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patrick darby photography shoots food at palomino seattle

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patrick darby photography shoots Palisade Sunset Exterior

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patrick daby photography shoots PCG in Portland

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Patrick Darby Shoots_ Henry's in Portland

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PATRICK DARBY